Jan Bredack is founder and CEO of Veganz Group AG and holds a Master of Business Administration from SGMI St. Gallen Management Institute, Switzerland. After German reunification, he started his career in the automotive industry with the Daimler-Benz Group. There he was responsible for setting up the entire customer service function within the German truck sales organisation. While working, he attended and successfully completed several management programs at the renowned University of St. Gallen (Switzerland). At Daimler, he finally took up the position of Head of Sales and Service for commercial vehicles in Germany where he was responsible for the entire so-called ‘after-sales business’ for the German market. He was 30 years old at the time of his appointment. He then moved on as Technical Director to the management of Mercedes-Benz Trucks Vostok Corporation, a joint venture between Daimler AG and the Russian truck manufacturer KAMAZ. Here in Russia, he was responsible for the construction of the first production plant for Mercedes trucks and for building up the sales organisation.